The Natural Responsibility of the Supplement Industry to Protect the Environment
A 2019 Blackmores Institute literature on sustainable nutrition touched on climate change and its potential impact on the key ingredients of natural medicines. Based on the institute’s assessment of current climate conditions, a call was made to the global supplement industry to take immediate actions and collaboration with governments and related organizations. Considering the supplement industry’s reliance on natural resources, it has a natural responsibility to protect the environment.
Dr Lesley Braun, the Director of Australia-based Blackmores Institute said that global warming is a reality, and the increasing incidences of extreme weather events and rising sea levels will likely impact the availability of medicinal herbs.
According to Dr. Braun, the impact of climate change also weighs heavily on developing countries where 80% of the people completely depend on medicinal herbs in meeting their primary healthcare needs. Industry actions must also include ensuring a sustainable supply chain and securing future access to natural sources of nutrients. Climate change will likely have an impact on the flora and fauna, which could also affect the nutritional composition of foods and medicinal plants.
Consumers Show Willingness to Support Producers that Utilize Eco-Friendly Practices
Apparently, consumers relying on supplements as sources of additional nutrition have awareness that they can take part in calls for environmental actions. This was made evident by a 2018 Nielsen survey report, which revealed that 73% of the respondents to a global survey indicated willingness to change their consumption behavior if it will reduce their impact on the environment. Their commitment extends to their buying practices.
The Nielsen findings were corroborated by an Accenture global report that showed 50% of those who responded to the survey said they are willing to spend more on products of companies that employ sustainable practices like recycling and reusing materials. In the same light, almost half (46%) of the survey participants said they are willing to purchase an environment-friendly supplement even if it means replacing a branded product.
Other reports that delved on climate change and its future impact on the environment as a source of medicinal herbs, suggest that one way supplement manufacturers can make their sustainability claims valid is to use ingredients that have a sustainable and organic backstory. Their research should dig deeper into herbal medicines used by people of countries that rely heavily on traditional medicines for primary healthcare.
In Asia, Latin America, Africa and the Middle East, it is estimated that 70 up to 95 percent of citizens across these territories still use traditional medicines. One supplement we can cite as an example of a product using traditional medicinal herbs is Rocket Man Naturals. As a nitric oxide booster, its formulation consists of extracts from ginseng, yohimbe, maca, tongkat ali and tribulus terrestris, ingredients commonly used as herbal medicines in China, India and Africa.
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